Apple’s retail boss Angela Ahrendts just showed everyone how it’s done at the company’s annual hardware event.
Ahrendts, who serves as Apple’s senior vice president of retail, took the stage in one of the most eye-catching and fashion-forward ensembles ever worn at an Apple event.
Ahrendts wore a knee-length pale pink macramé lace trench coat which costs $US2,895 ($AU3,616) and is made by British fashion house Burberry (Ahrendts previously served as Burberry’s CEO before departing for Apple in May 2014).
Ahrendts paired the coat with black skinny pants, a white t-shirt, and black stiletto ankle booties. She was the only woman who appeared on stage at the event, and one of the only presenters not wearing a navy blue button-down shirt. The other presenters typically paired a shirt — which for most of them was wrinkled — with a pair of ill-fitting jeans and unfashionable shoes.
While the coat may not be to everyone’s taste, it seems to be a
nod to her past role at Burberry and her current role as a tastemaker within Apple. Her fashion choice at the event proves that Ahrendts has a unique sense of style and one that’s fitting for Apple’s head of retail.
Ahrendts is Apple’s only female executive and the only executive that comes from a fashion background. For a design-focused company that makes consumer products, Apple’s other executives are often woefully under-dressed and completely lacking in the style department.
Ahrendts is in charge of Apple’s retail stores worldwide. With a total compensation estimated at about $US82.6 million, Ahrendts was the highest-paid female executive in the U.S. last year. She’s currently working to turn Apple Stores into “town squares,” or gathering places for people to spend time as a community. Ahrendts recently announced a program called “Today at Apple” that will schedule programming and classes at Apple Stores around the US.
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