“You can’t compete with product depth anymore – Amazon will acquire you,” Dunn says. “… The new thing is customer centricity.”
Dunn explains that new e-commerce businesses have to be accommodating to the customers’ desires. For example, Bonobos sells competing clothing brands on its site because a good outfit usually consists of different brands. By doing this, Bonobos reduces the shopping time for its male-centric customers and becomes a personalised store.
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Produced By: Kamelia Angelova & William Wei
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