The Android App Store's Monetization Problem

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Android’s app store continues to struggle. According to a new report from mobile analytics firm Flurry, Android’s monetization falls far behind iOS, and now newcomer Amazon, as well. For every dollar of iOS revenues, developers only get 23 cents from Android. On the other hand, they receive 89 cents from the Amazon Appstore; almost 4 times the level of Android.

Android has a serious fragmentation problem that is hindering app monetization. There are so many software updates and phones that developers don’t know what they’re developing for. With every update the problem gets worse, and developers are increasingly training their eyes elsewhere to get paid. As we discussed in a recent note, the real network effect in the mobile platform wars is with app developers, not the consumers.

Click here to read our note on why the Android App Store is broken →

Click here to read our note on the “network effect” in the mobile platform wars →

Revenue Per Active User

Photo: Flurry Analytics

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