It’s Official: Apple Is Just A Niche Player In Smartphones Now

Android’s dominance of the global smartphone is getting out of hand. 

New data from IDC says Android owned 75 per cent of the smartphone market in the third quarter of 2012. Apple was a distant second with 14.9 per cent of the market.

Android’s unit shipments nearly doubled on a year over year basis, growing 91 per cent. Apple was up 57 per cent. Android is taking share from BlackBerry, Symbian, Linux, and others. 

Thus far, Android’s incredible rise has had little impact on Apple’s financial performance. It’s still printing money. It’s the world’s most valuable company.

But, Tim Cook has to be worried that his company has become a niche player in the biggest global computing market.

Here’s a table breaking it down:


[credit provider=”IDC” url=”″]

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