The State Of Android: How Developers, Retailers, And Publishers Are Driving Revenue On Google's Massive Platform

Android is underappreciated as a commercial platform — as a revenue driver for the e-commerce, advertising, and software industries.

Too many analysts remain attached to an outdated idea of Google’s mobile operating system as fragmented, malware-ridden, and low-end. They believe Android users don’t spend money on mobile and lack lifetime value. This is no longer true.

In a new BI Intelligence report, we show how Android has translated its massive audience — an estimated 1.2 billion active users globally by the end of this year — into a solid platform for mobile-based businesses.

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Here are the report’s main takeaways:

The report is full of charts and data that can be easily downloaded and put to use.

In full, the report:

For full access to the report on Android As A Mobile Business Platform and all our downloadable charts and data on mobile computing strategy and trends sign up for a free trial subscription today.

BI IntelligenceAndroid is much bigger than iOS.

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