Anderson Cooper is having a tough first week.
Cooper debuted in his new 8pm time slot on Monday and so far the ratings suggest CNN may want to rethink the decision.
TVNewser reports: “Cooper averaged 157K in the A25-54 demo and 502K in Total Viewers last week. By comparison the previous 8pmET show, “In the Arena” hosted by Eliot Spitzer averaged 184K and 599K during the second quarter (April-June).”
Now for the necessary caveats.
- It’s the dead of August.
- People are accustomed to seeing Anderson at 10pm and CNN is currently reairing his now-8pm show at 10pm so there’s no reason for people to change their habits.
- Last week’s news cycle was dominated by the S&P downgrade and the markets. Anderson was in Africa reporting on the Somalia famine, which sadly was not as compelling a news story.
- Cooper is now up against Bill O’Reilly. Barring a nuclear crisis in Japan Bill O’Reilly is pretty much unbeatable in the 8pm.
- This is Anderson’s first week. Did we mention it’s the middle of August?