Inside One Of The Hottest Startups In Israel: Waze

Waze

Photo: Ben Lang

Ever wonder what it’s like inside a booming Israeli startup?
It’s not exactly the same as Silicon Valley, NYC or other tech hubs. So here’s your chance to see.In case you haven’t heard, Waze is a fast-growing social GPS app with over 10 million users. They recently raised a massive $30 million round.

Waze actually launched in Israel and gained mass adoption throughout the whole country. In fact, it’s so popular that Waze doesn’t have a sign in front of their office because already random people like to drop by and rave about the app.

The phenomenon began in Israel hence, the .co.il domain name

A happy Waze employee who just received a new Macbook Air.

3 million users? Not too long ago. Now they're at 10 million.

Can't help but fall in love with their cute little mascot.

Waze has a great strategy on Facebook, open up a page for each country to encourage growth. In this picture, their Spanish speaking employee is showing their Spanish Facebook page.

Community and support are huge at Waze!

Enjoying some quality team work.

It's Mario vs Waze Yoshi.

A stylish Waze ThinkPad.

Huge plans ahead for Waze.

Building a social GPS isn't easy, at some points it must be frustrating.

Taking a look at some maps online.

Working hard on the sophisticated backend behind Waze.

Waze in action!

This is the exact opposite of Waze philosophy.

Don't worry, this fridge is stocked with Hummus, this is Israel after all.

On Thursdays the bell rings to gather everyone for lunch.

Waze sweatshirts look so comfortable, too bad they're only for employees.

Waze pins galore, it's shwag wonderland in here which is very different from most Israeli startups. Usually most Israeli startups don't distribute much schwag.

Wonderful gift for visitors, a phone stand to use Waze in their car.

To celebrate reaching 10 million users every Waze employee received a Waze gym bag.

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