Photo: Vivian Giang / Business Insider
If you’re planning on meeting a new client or someone equally as important, red is the best colour to wear when trying to persuade or impress someone in the workplace. The colour makes others view you as someone who’s “focused, committed and trustworthy,” Kenny Frimpong, brand marketing & development manager at Eredi Pisano, told us yesterday at the Small Business Summit 2012 in Manhattan.
“We’ve been in business for about 15 years and we encourage most of our clients to wear red.”
Eredi Pisano is a high-end Italian clothing store for professionals with customised suits ranging from $1,500 to $8,000.
Frimpong says that the way you present yourself in the workplace matters more today than it did in the past — mainly because there’s more competition and highly qualified people who are after the same clients and job as you.
To appear “highly disciplined,” he suggests wearing a blue or red tie alongside a blue, navy or grey suit since these are all “serious” colours.
“If you look at politicians, they always wear red and blue,” Frimpong says. “They don’t wear yellow. You only wear these loud, happy colours when you go to more informal settings.”
These louder colours — yellow, purple and orange — work well for happy hour gatherings or in-house meetings, because they’re fun and attract attention, but they don’t necessarily elicit feelings of trust or commitment.
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