An ASX-listed IoT startup just made one of its key investors general manager

Quantify new general manager, David Barker. Source: supplied

The founder Western Australian Internet of Things business targeting energy efficiency in commercial buildings has made veteran Cisco executive David Barker his first general manager.

Quantify Technology Holdings (ASX: QFY) specialises in software and hardware to manage “truly intelligent buildings” to improve energy efficiency and made a backdoor ASX listing via WHL Energy in March this year, raising $5 million.

Founder, managing director and major shareholder Mark Lapins first brought Barker on board as director of enterprise solutions 15 months ago and he is one of the top 12 investors in the company. He spent 16 years at Cisco, having been sales director and more recently as managing director of VCE – a joint collaboration between Cisco, EMC and VMWare.

His new role will Barker take responsibility for day-to-day operations, including sales, marketing and engineering as the company pushes to commercialise its key product, the Q device, which can be controlled from a smartphone app.

Barker said he sees a major opportunity in proposals to offer energy incentives to electricity distributors to manage consumer power usage.

“The Quantify intelligent switches and power outlets will allow utilities to monitor data down to an individual appliance level and offer tailored recommendations on how to better manage energy consumption,” he said.

“One of my very first goals will be to explain to the market how the Quantify Q device can provide solutions perfectly suited to the demand management goals of the regulator.”

For Barker, it’s a case of he was so impressed, he now works for the company.

“I originally came into this company as an investor, and having seen this product since it’s inception, I have been a great believer that this product would get tremendous market uptake,” he said.

Lapins said Barker’s background in sales and strategic planning with some of the world’s biggest tech companies – the 30-year veteran also worked for Oracle – was the right fit as the business moves from R&D to commercialisation.

Quantify Technology recently restructured to cut costs and focus on sales and marketing.

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