Trendy Greek Yogurt Chobani Is Officially The Top Selling Brand In America

The

chobani

yogurt industry is booming thanks to a Greek yogurt craze and an obsession with macrobiotic health benefits.

Sales for the top 10 brands totaled $1.9 billion for the 52 weeks ending Sept. 4, according to SymphonyIRI Group (via Ad Age).

Chobani, a tiny player that helped create the Greek yogurt trend has topped giants like Dannon Co. and General Mills. In the Greek yogurt segment it has 49% of the market share, and in yogurt it has catapulted to the top spot with 10.32% of the market share.

#10 Dannon Activa Light

Sales: $126.8 million

Change in sales: -4.9%

Market share: 2.84%

Source: Infoscan Reviews, SypmhonyIRI Group (via Ad Age)

#9 Stonyfield Farm

Sales: $127.7 million

Change in sales: -8.9%

Market share: 2.87%

Source: Infoscan Reviews, SypmhonyIRI Group (via Ad Age)

#8 Yoplait Go-Gurt

Sales: $134.7 million

Change in sales: +13.6%

Market share: 3.02%

Source: Infoscan Reviews, SypmhonyIRI Group (via Ad Age)

#7 Fage Total

Sales: $177.8 million

Change in sales: +51.8%

Market share: 3.99%

Source: Infoscan Reviews, SypmhonyIRI Group (via Ad Age)

#6 Dannon Activia

Sales: $257.8 million

Change in sales: +4.9%

Market share: 5.79%

Source: Infoscan Reviews, SypmhonyIRI Group (via Ad Age)

#5 Dannon Light & Fit

Sales: $297.2 million

Change in sales: +2.7%

Market share: 6.67%

Source: Infoscan Reviews, SypmhonyIRI Group (via Ad Age)

#4 Yoplait Original

Sales: $373.3 million

Change in sales: -3.7%

Market share: 8.38%

Source: Infoscan Reviews, SypmhonyIRI Group (via Ad Age)

#3 Yoplait Light

Sales: $399.7 million

Change in sales: +2%

Market share: 8.97%

Source: Infoscan Reviews, SypmhonyIRI Group (via Ad Age)

#2 Private Label

Sales: $400.4 million

Change in sales: -3.1%

Market share: 8.99%

Source: Infoscan Reviews, SypmhonyIRI Group (via Ad Age)

#1 Chobani

Sales: $459.8 million

Change in sales: +156%

Market share: 10.32%

Source: Infoscan Reviews, SypmhonyIRI Group (via Ad Age)

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