Fox’s “American Idol” (NWS) is usually comfortably nestled in TV’s No. 1 most-watched spot.
But “Dancing With the Stars” beat Idol in the ratings the other day.
Are they a threat?
Not according to Bill Carter at the New York Times. As we’ve told you before, American Idol is still TV’s most lucrative show. According to Nielsen, “Idol” brings in $642,000 for each 30-second ad spot, while “Dancing” charges just $209,000.
Carter explains the maths:
Why the huge disparity? Because the two shows, while now close in overall viewers, have vastly different audience profiles. These can be summed up in simple terms: “Dancing” is heavily female and older; “Idol” is heavily female and younger. Read more at the New York Times >
Let’s hear it for the ladies.
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