American Giant is on a mission to bring manufacturing back to the US, one clothing category at a time.
The apparel company that created what New York Times technology columnist Farhad Manjoo once dubbed the “greatest hoodie ever made” now has a full line of women’s dresses, all of which are, of course, made in the US.
The dresses are made with a proprietary fabric that American Giant uses in its premium T-shirts. The fabric took over a year to develop.
It’s a cotton slub blend (a fabric with an intentionally uneven thickness) that is substantial enough to avoid becoming transparent or twisting from shrinkage in the wash, which makes it ideal for a jersey dress. These properties make the dresses durable and heavyweight, but it won’t weigh you down while you wear it.
The new collection marks a distinct shift from American Giant’s typical releases, which are either men’s-focused, unisex, or women’s versions of existing styles. Its previous women’s-only offering — a pair of $US69 leggings released in November 2016 — rose to become one of the company’s best-selling items, second only to the famous sweatshirt.
The company also just released the Kick Flare Pant ($US69), a flared version of the leggings that the company calls simply “the pant.”
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