Nike is not an Olympic sponsor this year but that hasn’t stopped it from borrowing interest in what it takes to compete for its “Find your greatness” campaign.The result—this thoughtful, unexpectedly moving video of an overweight pre-teenager, Nathan, forcing himself to run down a lonely road in London, Ohio—is fantastic. Note that it’s filmed in a single, unedited take.
- UPDATE: Meet Nathan Sorrell, Nike’s newest star, here.
Check the comments section under the video:
This kid is a f—ing champion
Genius ad. Absolutely genius.
And so on.
Here’s the spot. Nike’s lead agency is Wieden + Kennedy.
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