Amazon will pay you $US10 to watch one of its Prime shows or movies on your TV, if you haven’t already.
If you’re a Prime member, all you have to do is sign into the Prime Video app on devices like a smart TV, gaming console, Fire TV, Roku, and so on. Then watch a video. That’s all. In return, you’ll get a $US10 credit on Amazon, which you have to spend by the end of Prime Day on July 11.
This move shows how much Amazon wants its Prime Video service to compete for your premium video time. The tech giant is set to spend a whopping $US4.5 billion on content this year, according to JPMorgan, which would make it a major player in the industry, and vault it toward Netflix’s $US6 billion content spend. It’s also offering the ability to subscribe to premium channels like HBO and Showtime through Prime.
And if Amazon is spending $US4.5 billion, it wants to make sure people are actually watching the stuff.
Earlier this month, Apple announced that Prime Video would be coming to Apple TV “later this year,” squashing a long-running standoff between the two companies. Amazon has been notoriously frosty with its competitors in the streaming video space, and still doesn’t have an app on Google’s streaming devices, like Chromecast. But the Apple deal could speak to a warming, and an intent by Amazon to get its app on every streaming device.
Whether it’s getting Prime Video on the Apple TV, or literally paying you $US10, it’s clear that Amazon is trying to get its shows and movies on your living room screen.