Amazon has trademarked the slogan “No Lines. No Checkout. (No, Seriously.)” with the Intellectual Property Office in the UK.
The official trademark was filed by the Seattle-headquartered company on May 11 and published on May 19.
The move, first spotted by Bloomberg, suggests that the ecommerce giant intends to launch its Amazon Go supermarket in the UK in the near future, going head-to-head with the likes of Tesco, Waitrose, and Sainsburys.
Amazon Go stores feature technology that allows shoppers to simply walk in, grab what they want, and leave.
Amazon opened its first Amazon Go test store in Seattle earlier this year. The cashierless store uses a range of sensors and a smartphone app to know what customers have purchased.
Amazon did not immediately respond to Business Insider’s request for comment.