Amazon Kills Its FreshDirect Killer

Jeff Bezos amazon

Photo: AP

Amazon is pulling the plug on its Amazon Tote program, which let people order goods online and have them delivered to their doors for free, TechFlash says. Amazon Tote was a pilot program in Seattle that many people saw as an eventual competitor to FreshDirect and other grocery shopping services.Obviously delivering stuff to people’s doors for free is very expensive, but Amazon has a track record of investing in new businesses and letting them be unprofitable for a while if they think they can make money at the end. Apparently that wasn’t the case here. Amazon still has Amazon Fresh, which offers plenty of goods for same-day or next-day delivery.

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