Amazon reveals its 5 top-selling items as it steals half of all online sales on Black Friday

The 23andMe DNA test is one of the top-selling items on on Black Friday. 23andMe/YouTube
  • Amazon is estimated to be responsible for nearly half of all online sales on Black Friday so far.
  • The hottest-selling items on the site include the Amazon Echo Dot and the Instant Pot.

Amazon is dominating Black Friday.

The retailer has seized nearly half of all online sales on the shopping holiday so far, according to estimates by GBH Insights.

Instant Pot DUO80 7-in-1 Multi-Use Programmable Pressure Cooker
This Instant Pot is one of the top-selling items on Amazon. Amazon

Amazon hasn’t released any sales figures but said on Friday that customers in the US were shopping at “record levels.”

The company said these were the top-selling items on the website so far: the Amazon Echo Dot, the Fire TV Stick with Alexa voice remote, the TP-Link smart plug, the Instant Pot DUO80 8-quart seven-in-one multiuse programmable pressure cooker, and the 23andMe DNA test.

The Echo Dot is a smart speaker, and the Fire TV Stick allows users to stream content from Amazon, HBO, Netflix and other streaming services to their televisions. Amazon makes both items.

The TP-Link smart plug is another Amazon product that allows users to turn electronics on or off remotely using a tablet or smartphone.

The Instant Pot is a cooking device that combines an electric pressure cooker, a slow cooker, a rice cooker, and more in one unit.