Amazon has been testing the idea of using bike messengers to help deliver packages within an hour in New York City, sources tell The Wall Street Journal.
The program — called Amazon Prime Now — will let the company better compete with brick-and-mortar stores, as well other instant-delivery services like WunWun, Postmates, and Instacart.
Amazon has reportedly been testing the service in Manhattan and is experimenting with different courier services by holding time trials between their messengers.
During the trials, messengers are reportedly given an address. They have to bike to it, take a photo of the building, and make it back to Amazon’s newly-leased building near the Empire State Building in the allotted time frame. Messengers reportedly get paid about $US15 an hour for 8 hour shifts.
Currently, Amazon offers its same-day delivery service in more than a dozen cities, but Prime Now would be its first attempt to take on nearly instant delivery.
Business Insider reached out to Amazon for comment.
Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.