Amazon is shipping random products in Super Mario boxes to celebrate the Nintendo franchise’s 35th birthday

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  • Amazon is randomly shipping products in Super Mario Bros. boxes throughout November.
  • The boxes celebrate the Nintendo franchise’s 35th anniversary.
  • Ordering Nintendo products on Amazon does not increase your chances of getting one of the limited-edition boxes, Nintendo said.
  • Nintendo posted a picture showing what the three boxes look like.
  • Visit Business Insider’s homepage for more stories.

Amazon is shipping random products in Super Mario Bros. boxes to celebrate the video-game franchise’s 35th anniversary.

The e-commerce giant is shipping the brightly-coloured boxes throughout November in limited supply — and Nintendo said that “purchasing Nintendo products will not increase the possibility of receiving a Super Mario Bros. branded box.”

An image released by Nintendo shows three designs highlighting different eras of the game.

Amazon x Nintendo

Amazon has also launched a webpage charting the history of Super Mario Bros., from the original game in 1985 to pre-orders for “Super Mario 3D World + Bowser’s Fury,” coming to Nintendo Switch in February.


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Nintendo has celebrated the franchise’s anniversary by releasing the “Super Mario 3D All-Stars” bundle for Switch, and an updated re-release of its original “Super Mario Bros.” game, which up to 35 players can play at once.

In October, Amazon launched its first augmented-reality shipping boxes. Users scan a QR code on a box to bring up a customisable AR version of the object, which stays on your phone’s camera as you move around.