Cardi B, Anthony Hopkins, and Jeff Bezos himself star in Amazon’s new Super Bowl ad

  • Amazon’s voice assistant, Alexa, loses her voice in a new Super Bowl ad.
  • In the ad, Amazon brings in a few well-known replacements – including Cardi B and Anthony Hopkins – to fill in while Alexa recovers.
  • The ad will air during Super Bowl LII on Sunday.

Amazon’s new Super Bowl ad envisions a world where Alexa loses her voice – and is replaced by some well-known voices.

The new ad – which was released on YouTube Wednesday – begins with Amazon’s voice assistant, Alexa, losing her voice after seemingly getting a cold. Amazon is forced to bring in some temporary replacements, which include rapper Cardi B, reality TV chef Gordon Ramsay, and actors Rebel Wilson and Anthony Hopkins.

Amazon CEO Jeff Bezos himself even makes an appearance in the ad.

The ad will also air during Super Bowl LII on Sunday, but you can watch the full video below: