Amazon's new 'Snowball' box should worry Cisco, HP, IBM and other big IT companies

Amazon Andy JassyBusiness InsiderAmazon’s SVP of AWS Andy Jassy

Amazon just made it fast, easy and cheap for big companies to move ALL of their data into Amazon’s cloud so they can close down their in-house data centres.

Amazon is doing this with a creative new piece of hardware, a “box” if you will, called Snowball.

Companies rent the Snowball box from Amazon for as little as $US200.

After the box is plugged in, and the security is configured, it can vacuum ungodly amounts of data from a customer’s data center into Amazon’s cloud in a matter opf hours or days, intead of months or longer.

Amazon believes the turbo-charged pathway to its cloud will be a game changer. For instance, one company once came to Amazon wanting to move a bunch of apps and data into Amazon’s AWS cloud, but it couldn’t. It told the AWS team: “If we fully saturated our network, it would take us 8.5 years and want to shut our data center down faster than that,” Amazon’s cloud chief Andy Jassy told the crowd.

Big corporations are increasingly looking to cloud services as alternatives to maintaining expensive in-house data centres. 

Capital One is in the process of closing down 5 of its 8 datacenters because it’s moving its apps and tech into AWS, Capital One’s CIO Rob Alexander told attendees. GE intends to move over 60% of the global workload into AWS, closing 30 of its 34 data centres.

And some companies, like Yamaha America are going all in with Amazon, closing all of their datacenters altogether, saving $US500,000 a year in the process.

This should worry the big IT vendors that sell severs, networking, storage and other hardware like Cisco, HP, IBM. Like all big cloud companies, Amazon builds much of its own data center hardware. Meanwhile, enterprises are saving money by not buying and maintaining all that gear themselves.

Disclosure: Jeff Bezos is an investor in Business Insider through hispersonal investment company Bezos Expeditions.

NOW WATCH: 5 of the richest countries on Earth are in the Middle East, and they won’t take any refugees from their war-torn neighbours

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at