- Amazon said on Friday its Sidewalk network would add support for Tile Bluetooth trackers on June 14.
- The partnership was an “obvious choice,” CJ Prober, chief executive at Tile, said in a statement.
- Apple in April introduced its AirTag Bluetooth tracker, a Tile competitor.
- See more stories on Insider’s business page.
Amazon Sidewalk will add support for Tile trackers beginning on June 14, the companies said on Friday.
The rollout comes a few weeks after Apple introduced its competing AirTag Bluetooth trackers.
Sidewalk, a network connecting Amazon Alexa devices, will be able to locate the Tile Bluetooth trackers when users ask for help finding them, according to the companies.
“Tile uses Bluetooth technology to locate lost items, and with Sidewalk, your compatible Echo devices will be able to extend Tile’s network coverage even further to help you securely locate your misplaced keys, wallets, and other items,” Amazon said in a statement via its About Amazon website.
The agreement was announced in September 2020. Tile said in a press release at the time that it would launch by the end of the year.
Tile and Apple engaged in mudslinging in late April. In a statement to Insider, Tile said it welcomed competition, but “given Apple’s well documented history of using its platform advantage to unfairly limit competition for its products, we’re skeptical.”
In its own statement, Apple said it “embraced competition.”
Tile CEO CJ Prober said in a Friday statement that his company’s partnership with Amazon was an “obvious choice.”
He added: “Amazon Sidewalk will strengthen Tile’s finding power for our devices and Find with Tile device partners that leverage our finding technology, making it even easier to find lost or misplaced keys, wallets, or other Tiled items both inside and outside the home.”