On Thursday, the internet imploded when when someone on Tumblr posted a picture of a dress along with the caption”guys please help me – is this dress white and gold, or blue and black? Me and my friends can’t agree and we are freaking the f**k out.”
The person who initially posted the dress on Tumblr is 21-year-old Caitlin McNeill, a Scottish singer. McNeill told Business Insider that the dress, which appears to some people as white and gold and to others as blue and black, was worn to a friend’s wedding.
If you’ve been living under a rock and somehow haven’t seen the dress yet, this is what it looks like.
But during the dress’ 15 minutes of fame this week, a bunch of people also found it on Amazon’s UK website.
Naturally, they have been leaving comments.
All 145 (and counting) comments on the dress’s Amazon page were posted Friday.
Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.