Amazon will open over 300 brick-and-mortar bookstores -- we visited the first one

In November, Amazon opened its first brick-and-mortar location, Amazon Books, in Seattle’s upscale University Village mall. While originally dismissed as a gimmick, it must’ve done well: Amazon now plans on opening 300 to 400 retail stores across the country.

Story by Aly Weisman and editing by Jeremy Dreyfuss

Follow INSIDER on Facebook
Follow INSIDER on YouTube

Disclosure: Jeff Bezos is an investor in Business Insider through hispersonal investment company Bezos Expeditions.

NOW WATCH: Tech Insider videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.