Under Amazon’s massive umbrella of businesses lies Amazon Prime, the paid membership program that provides members with access to a laundry list of benefits including free two-day shipping and unlimited access to Prime Video and Music. Since it first launched in 2005, the service has grown in leaps and bounds and successfully created a loyal customer base. According to Consumer Intelligence Research Partners estimates charted here by Statista, Amazon Prime gained 25 million paying members in only a year.
CIRP also estimated that 63% of all Amazon customers are Prime members. Given that Prime members spend more on average than non-members ($US1,300 a year versus $US700 for non-members), this is great news for Amazon. The list of perks continues to add up, and in September 2017, 95% of Prime members reported they had no plans to cancel their membership.