Amazon just brought one of its coolest services to the UK: same-day shipping for Prime customers.
Just as in the US, Prime Same Day can deliver a parcel to the recipient within six to 10& hours, meaning that anything ordered before 12pm will be delivered that evening.
Prime Same Day shipping isn’t quite as radical as Prime Now, the £6.99 ($US10) option to get packages within an hour, but it’s included in all Prime subscriptions for free.
According to Amazon, the new service is available to anyone in Greater London and a few of the surrounding areas, such as Hertfordshire and Berkshire.
Amazon has competition in the same-day delivery space. Argos, one of the UK’s largest retailers, also recently announced UK-wide same-day shipping.
Disclosure: Jeff Bezos is an investor in Business Insider through hispersonal investment company Bezos Expeditions.
NOW WATCH: Meet the founders of Jet, the high-profile online retailer with top backers. Can it take on Amazon?
NOW WATCH: Tech Insider videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.