Amazon Prime Memberships Are Going Up, But For Kindle Fire Users That May Not Matter Much

The big news from Amazon has been the increase to Prime membership from $US79 to $US99.

In a recent report from BI Intelligence, we noted Morningstar’s estimate that there were more than 10 million total Amazon Prime subscribers last year.

For Kindle Fire users especially, Amazon Prime subscriptions are especially enticing. Subscribers receive free unlimited video streaming and e-book borrowing on the device.

A recent report from BI Intelligence finds that the Kindle Fire is actually a critical component of Amazon’s monetization of its digital media services. Amazon’s recent strategy has focused especially on expanding its video offerings, while also raising the price on Prime. The assumption seems to be that a $US20 price hike won’t matter much to the Prime subscribers, and Kindle Fire users, who are so addicted to Amazon content.

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Here are some of the key takeaways on the Kindle Fire ecosystem:

The report is full of charts and data that can be easily downloaded and put to use.

In full, the report:

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Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.

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