Amazon owns more than 80 private-label brands — see the list

AmazonLark & Ro, specializing in women’s apparel, is one of Amazon’s many private-label brands.
  • Amazon owns many private-label brands.
  • In fact, Amazon owns more than 70 of its own private label brands, according to Recode.
  • The products Amazon sells via private label range from basic care items like cold medicine to tech accessories, fashion, and many other categories.

Amazon owns many private-label brands.

Earlier in 2018, Recode reported that Amazon owns upwards of 70 of its own private-label brands – at least 60 of which were released in 2017 or later.

Many of Amazon’s private-label brands were started in niche categories like batteries or pet carriers, but lately, Amazon has been branching into categories that already have well-established leaders, like paper towels, which is led by Bounty.

Though Amazon may not be able to beat out its competitors in these categories, private labels help to increase customer loyalty by making them exclusive to Amazon. Some of the private-label brands, such as Solimo, are even listed as being available exclusively to Prime members.

The products Amazon sells via private label range from basic care items like cold medicine to tech accessories, fashion, and many other categories.

Here are all of the Amazon-owned brands that we could find:


206 Collective — Shoes

Amazon

28 Palms — Men’s clothing

Amazon

7Goals — Women’s activewear

Amazon

A For Awesome — Kids’ clothing

Amazon

Amazon Basics — Tech accessories, household supplies, bed and bath products, luggage, furniture, kitchen accessories, and more

Amazon

Amazon Elements — All-natural vitamins and baby products

Amazon

Amazon Essentials — Clothing

Amazon

Arabella — Lingerie

Amazon

Basic Care — Pain relief and antacids

Amazon

Source: One Click Retail


Beauty Bar — Cosmetics

Amazon

Source: Quartz


Buttoned Down — Men’s clothing

Amazon

Cable Stitch — Women’s clothing

Amazon

Camp Moonlight — Women’s clothing

Amazon

Clifton Heritage — Men’s clothing and accessories

Amazon

Coastal Blue — Swimwear

Amazon

Comfort Denim Outfitters — Men’s denim

Amazon

Core 10 — Women’s activewear

Amazon

Crafted Collar — Men’s clothing

Amazon

Daily Ritual — Women’s clothing

Amazon

Denim Bloom — Women’s denim

Amazon

Ella Moon — Women’s clothing

Amazon

Emma Riley — Girls’ clothing

Amazon

Essentialist — Women’s clothing

Amazon

Franklin & Freeman — Men’s shoes

Amazon

Source: Quartz


Good Brief — Underwear

Amazon

Goodsport — Activewear

Amazon

Goodthreads — Men’s clothing

Amazon

Source: Quartz


HALE — Women’s denim

Amazon

Happy Belly — Fresh food

Amazon

Source: Quartz


Haven Outerwear — Outerwear

Amazon

Hayden Rose — Women’s clothing

Amazon

Indigo Society — Women’s denim

Amazon

Isle Bay Linens — Men’s clothing

Amazon

James & Erin — Women’s clothing

Amazon

Kid Nation — Kids’ clothing

Amazon

Kold Feet — Socks

Amazon

Lark & Ro — Women’s clothing

Amazon

Source: Quartz


Leather Architect — Leather wallets

Amazon

Lily Parker — Women’s denim

Amazon

Madeline Kelly — Underwear

Amazon

Madison Denim — Women’s denim

Amazon

Mae — Underwear

Amazon

Mama Bear — Baby products

Amazon

Source: One Click Retail


Mariella Bella — Women’s clothing

Amazon

Mint Lilac — Women’s activewear

Amazon

Moon & Back — Baby clothing

Amazon

Ocean Blues — Swimwear

Amazon

Painted Heart — Women’s clothing

Amazon

Paris Sunday — Women’s clothing

Amazon

Peak Velocity — Men’s activewear

Amazon

North Eleven — Women’s clothing

Amazon

Source: Quartz


NuPro — Tech accessories

Amazon

Source: Quartz


Pike Street — Linen

Amazon

Source: Quartz


Pinzon — Linen

Amazon

Source: Quartz


Plumberry — Women’s clothing

Amazon

Presto — Paper and cleaning supplies

Amazon

Source: One Click Retail


Quality Durables Co. — Men’s clothing

Amazon

Rebel Canyon — Clothing

Amazon

Rivet — Furniture and home decor

Amazon

Rugged Mile Denim — Men’s denim

Amazon

Savoir Faire — Women’s clothing

Amazon

Scout + Ro — Kids’ clothing

Amazon

Signature Society — Women’s clothing

Amazon

Smitten — Women’s clothing

Amazon

Social Graces — Women’s formalwear

Amazon

Something For Everyone — Clothing and shoes

Amazon

Spotted Zebra — Kids’ clothing

Amazon

Stocking Fox — Stockings

Amazon

Stone & Beam — Furniture and home decor

Amazon

Suite Alice — Women’s clothing

Amazon

The Cambridge Collection — Women’s formalwear

Amazon

The Fix — Shoes and accessories

Amazon

The Lovely Tote Co. — Handbags

Amazon

The Luna Coalition — Women’s clothing

Amazon

The Plus Project — Outerwear

Amazon

The Slumber Project — Pajamas

Amazon

Trailside Supply Co. — Men’s ski and snowboard gear

Amazon

True Angel — Women’s clothing

Amazon

Ugly Fair Isle — Christmas sweaters

Amazon

Velvet Rope — Women’s formalwear

Amazon

Single Cow Burger — Frozen food

Amazon

Source: Quartz


Small Parts — Spare parts

Amazon

Source: Quartz


Solimo — Assorted goods

Amazon

Strathwood — Furniture

Amazon

Source: Quartz


Wag — Dog food

Amazon

Source: One Click Retail


Wickedly Prime — Groceries

Amazon

Wild Meadow — Women’s clothing

Amazon

Wood Paper Company — Men’s clothing

Amazon

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.