24 brands you probably didn't realise were owned by Amazon

Amazon GoodthreadsAmazonGoodthreads is a menswear brand owned by Amazon.
  • Amazon owns many private-label brands.
  • In fact, Amazon may own as many as 80 of the brands it carries, and according to Quartz, it has applied for more than 800 trademarks.
  • Some of these private labels are obviously owned by Amazon, like AmazonBasics, but others show very little indication that they’re owned by the e-commerce giant.

Amazon owns many private-label brands.

In 2017, Quartz identified 19 brands that Amazon owns and reported that the e-commerce giant had applied for as many as 800 trademarks. In June, One Click Retail identified an additional five Amazon-owned brands and reported that the company may own as many as 80 of the brands it sells on its website.

Some of them are obviously Amazon-owned, like AmazonBasics. Others, however, are a little less in-your-face about being owned by Amazon.

Many of Amazon’s private-label brands were started in niche categories like batteries or pet carriers, but lately, Amazon has been branching into categories that already have well-established leaders, like paper towels, which is led by Bounty. Though Amazon may not be able to beat out its competitors in these categories, private labels help to increase customer loyalty by making them exclusive to Amazon. Some of the private-label brands, such as Solimo, are even listed as being available exclusively to Prime members.

The products Amazon sells range from basic care items like cold medicine to tech accessories, fashion, and many other categories.

Here are some of Amazon’s many private label brands:


Arabella — Lingerie

Amazon

Basic Care — Pain relief and antacids

Amazon

Source: One Click Retail


Beauty Bar — Cosmetics

Amazon

Source: Quartz


Buttoned Down — Men’s clothing

Amazon

Ella Moon — Women’s clothing

Amazon

Franklin & Freeman — Men’s shoes

Amazon

Source: Quartz


Goodthreads — Men’s clothing

Amazon

Source: Quartz


Happy Belly — Fresh food

Amazon

Source: Quartz


James & Erin — Women’s clothing

Amazon

Lark & Ro — Women’s clothing

Amazon

Source: Quartz


Mae — Underwear

Amazon

Mama Bear — Baby products

Amazon

Source: One Click Retail


North Eleven — Women’s clothing

Amazon

Source: Quartz


NuPro — Tech accessories

Amazon

Source: Quartz


Pike Street — Linen

Amazon

Source: Quartz


Pinzon (by Amazon) — Linen

Amazon

Source: Quartz


Presto — Paper and cleaning supplies

Amazon

Source: One Click Retail


Scout + Ro — Kids’ clothing

Amazon

Single Cow Burger — Frozen food

Amazon

Source: Quartz


Small Parts — Spare parts

Amazon

Source: Quartz


Solimo — Assorted goods

Amazon

Strathwood — Furniture

Amazon

Source: Quartz


Wag — Dog food

Amazon

Source: One Click Retail


Wickedly Prime — Groceries

Amazon

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