Amazon is opening a physical store in Seattle called “Amazon Books,” its first move into a real-world retail store for books since the company’s inception in 1997.
The store will include both books and Amazon products, such as the Kindle, Echo, and Fire TV, the company said on its website. However, the store isn’t designed to be high-tech like those of Apple or Microsoft. Instead, it has walls full of books and a feel reminiscent of Waterstones or Barnes & Noble.
Amazon couldn’t entirely keep the internet out, however. Books include a placard which has their Amazon.com rating and customer reviews, according to The Verge.
The price of the book is also based on the online price. It’s unclear if online deals translate.
The opening of a brick-and-mortar shop shows that people still like to browse a book shop. Kindles and other e-readers are popular, but book sales continue to be a driving force of revenue for authors, publishers, and physical stores.
The store, which Amazon says is not a pop-up, is located in Seattle’s University Village. The company has previously opened temporary retail locations to sell its technology products.
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