Amazon is offering people $25 gift cards in exchange for taking 3D scans of their bodies

Amazon is inviting people to its New York offices to have their bodies scanned in exchange for $US25 gift vouchers.

Amazon says in the invitation, spotted by Mashable, that it will take the height and weight of participants, along with 3D scans, photos, and videos of them in “form-fitting” swimwear and clothing.

To take part, a person needs to sign up online and reserve a 30-minute appointment. Amazon says the data from the study will be used for internal product research and not for marketing.

When Business Insider’s Dennis Green recently went to test this program, he was asked to sign a nondisclosure agreement.

AmazonAmazonParticipants must be 18 and over.

The study is being promoted through Amazon Body Labs’ social-media accounts with sponsored ads. According to Mashable, Amazon can publicize the details of the study through the ads without having to publicly post about it on its pages.

An Amazon representative did not immediately respond to Business Insider’s request for comment.

Read more:
Amazon just bought a startup that makes 3D scans of your body

Amazon launched its body-scanning unit after acquiring a New York startup called Body Labs in 2017. Body Labs made software to capture a body’s shape and motion in 3D, which could be used for gaming technology, its website said at the time.

The technology could also help Amazon create a system for customers to virtually try on clothes or shop for styles that are better fitted to their body and, in turn, help it to grow its apparel empire.

In the past few years, Amazon has doubled down on this arm of its business, rolling out private-label brands and launching Prime Wardrobe, a try-before-you-buy service.

On Wednesday, it announced it was developing a shopping concept called The Drop to provide on-demand products available for purchase for only 30 hours at a time.

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.