Best Buy is the latest victim of the retail apocalypse as pressure from Amazon sends shares plunging 10%

Best buyGeorge Frey/GettyA Best Buy employee scratches his head, quite possibly pondering the retail apocalypse.

Best Buy‘s attempts to fend off the looming retail apocalypse took a huge hit on Tuesday.

At its first investor day since 2012, the company issued long-term forecasts that fell short of analyst expectations, stoking fears that mounting competition from the likes of Amazon will eat into future profits.

The reaction from investors was swift and punishing, as Best Buy’s stock dropped as much as 10% to $US51.61, wiping out roughly $US1.7 billion in market value at its lows for the day.

Analysts surmised that it was the company’s fiscal 2021 revenue and profit estimates that drew the ire of traders. Best Buy forecasted that sales would hit $US32 billion by then, which comes out to a 2.2% compound annual growth rate. Bloomberg Intelligence analyst Charles Allen described it in a client note as “not a great number.”

Going beyond sales, RBC Capital Markets analyst Scot Ciccarelli highlighted Best Buy’s earnings estimate of $US4.75 to $US5 a share, which he said implied a growth rate of 8% to 9% that was “somewhat below investor expectations.” However, he didn’t go as far as to downgrade the stock, keeping it at “sector perform,” or neutral.

Also mentioned by Best Buy was a previously-stated plan to reach cost savings of $US600 million by the end of 2021. According to Allen, this forecast implied that prices may have to be lowered in the future amid continued competition — a conclusion that investors selling shares may not have liked.

Best Buy’s share-crushing forecasts don’t stem from a lack of trying. In late August, the big box retailer announced an expansion to its same-day delivery service, a strategic move viewed as a direct response to the aggressive encroachment from Amazon and other competitors.

Even amid Tuesday’s stock decline, at least one analyst remained bullish on the stock’s prospect: David Schick of Consumer Edge Research. He praised the company’s strategy of investing in its own business, saying that it’s the “right way” to go about things amid the looming spectre of Amazon.

It remains to be seen if the short-term pain felt by Best Buy following this round of preemptive guidance will serve it well in the longer term. The company is clearly trying to get out ahead of any future slowdown. And now that some pressure has been removed from its stock price, it can drill down on fundamentals and try to claw its way back.

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