Amazon Has Reportedly Ordered 2 Million Redesigned Kindle Fires For Early August

jeff bezos kindle fire

Photo: Steve Kovach, Business Insider

Amazon has ordered 2 million redesigned Kindle Fires for an early August release, says the China Times, via Staska at Unwired.The new Kindle Fire is said to have a metal frame with a plastic chassis. (Sounds like an iPhone 3G.) The original Kindle Fire was a clunky piece of hardware that was reportedly picked off a shelf. It looked exactly like the BlackBerry Playbook.

Amazon’s plan to release a redesigned Kindle Fire less than a year after the original makes sense. It has to protect its turf.

While Apple has won the full-sized tablet market with ease, the fight for the smaller sized tablet is just getting underway. Amazon has the lead with the Kindle Fire, but Google just released the Nexus 7, which is a better product. In the fall, Apple is expected to release a mini-iPad, which could beat Amazon and Google.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.