Note to agencies: If you have a client or partner speaking at Advertising Week, one of the biggest industry events of the year, send someone to sit in on the panel.
Allow me to set the stage.
Lisa Utzschneider, Amazon Media Group’s vp of global sales, was presenting to a packed audience of ad execs about how “customer obsession guides their approach to digital advertising.” There was standing room only.
When Utzschneider began to praise Sony’s e-commerce ads, which increased consumer purchase and consideration rates by two, she took pause to thank partner Universal McCann for its hard work on the campaign.
“Universal McCann, you in the house?” she shouted.
Crickets. Awkward pause.
“They’re in bed,” Utzschneider said to audience laughter, during the 10 to 10:45 a.m. panel.
Interestingly enough, just one hour later McCann hosted a panel in that very same room in the Times centre about truth and politics.
When Utzschneider later discussed advertising opportunities on the Kindle, she mentioned that Amazon had partnered with AT&T, Intel, Discover, and CBS Films.
“I’m not going to call any of them out in case they are in bed,” she said.
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