BEZOS: Amazon Would Love To Have Physical Stores, But Only Under One Condition

Jeff Bezos

Photo: Flickr/Steve Jurvetson

Jeff Bezos has done incredible things with Amazon, and now with retailers doing everything they can to offer products on all channels, everyone is starting to wonder:Will Amazon ever go into brick-and-mortar stores?

Charlie Rose interviewed Bezos and asked him that very question.

Here’s what Bezos had to say:

“We would love to, but only if we can have a truly differentiated idea.

One of the things that we don’t do very well at Amazon is do a me-too product offering. So when I look at physical retail stores, it’s very well served. The people who operate physical retail stores are very good at it.

The question we would always ask before we would embark on such a thing is: what’s the idea? What would we do that would be different? How would it be better?

We don’t want to do things because we can do them. We want to do something because it’s going to — we don’t want to be redundant.”

Watch Rose’s full, half-hour interview with Bezos >

NOW SEE: The End Of The Retail World As We Know It [SLIDE DECK] >

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