The highs and lows of the last decade for Jeff Bezos, from becoming the world’s richest man to a high-profile divorce

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Jeff Bezos, founder and CEO of Amazon. Clodagh Kilcoyne/Reuters

Amazon CEO Jeff Bezos has had a pretty big decade.

He saw Amazon turn 25, became the richest man in the world, and even became a meme; he introduced the world to Alexa and bought Whole Foods. But he also weathered an attempt at blackmail and a high-profile divorce.

As the decade draws to a close, let’s take a look back at what Jeff Bezos has been up to in the 2010s.


In 2010, Amazon launched Amazon Studios as something of a crowd-sourced, anti-Hollywood-studio.

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Amazon Studios will acquire movies or series, or produce original ones. In the last few years, it’s made shows like “The Marvellous Mrs. Maisel” and movies like “Manchester by the Sea.”

Source: Seattle Business Magazine,Amazon


That year, Bezos and his wife, MacKenzie Bezos, attended “billionaires’ summer camp” at Sun Valley together. At this point, he was worth $US12.6 billion.

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Source: Forbes


At some point in the early aughts, Bezos started shaving his head, but he hadn’t yet committed to the bald look — which is now key to his iconic style — at this November 2012 appearance on the Today Show.

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In this photo from 2013, Bezos’ head seems to be recently shaved. We don’t really see him with hair again after this point.

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In 2013, Bezos bought The Washington Post for $US250 million, which amounted to less than 1% of his net worth.

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Jeff Bezos speaks with Washington Post executive editor Marty Baron. inda Davidson / The Washington Post via Getty Images

Source: Forbes


2014 was Amazon’s first, and so far last, attempt at releasing a smartphone. The Fire Phone flopped, but by this point, Bezos was worth $US30.5 billion.

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Source: CNN


Amazon also bought streaming service Twitch that same year, which has launched popular streamers like Ninja.

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Source: CNN


The company released the first generation Echo in 2014, one of the first mainstream smart speakers, and made “Alexa” a household phenomenon.

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Source: TechCrunch


Amazon opened its first physical store in Seattle, and celebrated its 20th anniversary in 2015.

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Bezos spent $US65 million on a private jet that seats eight in 2015.

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Source: Yucatan Times


In 2016, Bezos used his personal jet to bring a detained Washington Post report home from Germany.

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Jason Rezaian, second from the right, one of the US citizens released from detention in Iran, walks to meet media together with his wife, mother, and brother in Germany in 2016. Kai Pfaffenbach/Reuters

Source: Business Insider


In July 2017, Bezos became world’s richest person, surpassing Bill Gates. They switched back and forth briefly before Bezos retook the top spot, which he has mostly held onto ever since.

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Bill Gates, left, and Jeff Bezos. Getty Images

Source: Business Insider


The same year, Bezos’ space company Blue Origin unveiled a rocket designed to take tourists to space, called New Shepard.

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Source: Forbes


2017 was also the year that Bezos’ transformation from tech nerd to buff, stylish dad became a meme.

Source: Business Insider


In August 2017, Amazon bought Whole Foods for $US13.7 billion.

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Source: CNN


That same year, he also joined Instagram.

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Source: Instagram


By 2018, The New York Times called Bezos a style icon, describing him as a “muscled-up, black-polo-shirt-and-shades digi-stud.”

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Jeff Bezos. Amy Harris/Invision/AP

Source: The New York Times


Bezos and MacKenzie Bezos also made one of their last public appearances together at the Vanity Fair Oscar Party in 2018.

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Source: Forbes


In January 2019, the couple announced they were divorcing after 25 years of marriage.

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Source: Business Insider


A day later, the National Enquirer published details about Bezos and his new girlfriend, Lauren Sanchez.

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Lauren Sanchez and Jeff Bezos at Wimbledon. AP Photo/Tim Ireland

Source: Forbes


Shortly after, Bezos published a Medium post titled “No thank you, Mr. Pecker” that accused AMI, the publisher of the National Enquirer, of trying to extort him over naked photos.

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Bezos said the publication was threatening to release naked photos it had obtained of him unless he stopped investigating the source of other leaks to the tabloid.

Bezos wrote, “Rather than capitulate to extortion and blackmail, I’ve decided to publish exactly what they sent me, despite the personal cost and embarrassment they threaten.”

Source: Medium


In July, as part of his divorce agreement, Bezos transferred one-fourth of his Amazon shares to his ex-wife, making her the third-richest woman in the world.

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Source: Forbes


These days, Bezos’ most recent net worth hovers around $US110 billion. He’s reportedly thinking about his next big purchase, and he’s said to be eyeing the Seattle Seahawks. Bezos also reportedly encouraged former New York City mayor Michael Bloomberg to jump into the presidential race. Meanwhile, Bezos’ girlfriend, Lauren Sanchez, is in the process of finalising her divorce.

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Source: Business Insider, Business Insider,Page Six,Business Insider