Photo: Illustration: Kevin Lincoln/Business Insider
Amazon is planning to open its first retail location some time in the next few months, Good E-Reader reports.The store, which will be more of a boutique, will sell Amazon-created products like Kindles and Amazon Exclusives, their in-house publishing line.
Amazon Exclusives have been a topic of debate lately, with Barnes and Noble and a few other large chains saying they won’t sell the books in-store (though they would online).
With Barnes and Noble struggling to retool to compete with Amazon — and their retail locations being one of their greatest assets — this could hurt B&N even further if it’s successful enough to roll out on a larger scale.
More so than that, Amazon is taking another page from Apple’s playbook. Apple’s retail stores introduced customers to its products at a time when they were being ignored. Amazon can use its stores to get people familiar with the Kindle Fire, and anything else Amazon is planning to release down the road.