Amazon Is Going To Step Up Its Assault On The iPad This Year With Three More Kindle Fires

Jeff BezosJeff Bezos

Photo: AP Images

Amazon is preparing to release three Kindle Fires this year, reports Chinese news org CENS.The plan is to have a high-end 7-inch model, a low-end 7-inch model, and then a high-end 8.9-inch model. We’ve been hearing about a bigger Kindle Fire for a while now. The split 7-inch model is new, though.

Amazon is the only tablet maker outside of Apple that matters. It sold 3-5 million apps, and in any conversation we’ve had with developers, it’s the only non-iPad tablet that is mentioned.

Expanding its distribution makes sense, but we don’t think it’s a threat to Apple. The iPad is still a superior machine to the Kindle Fire and we don’t think Amazon will improve its software enough this year to change that.

NOW WATCH: Tech Insider videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.