Amazon Buys 3D-Mapping Startup UpNext

upnext maps

Amazon purchased 3D mapping startup UpNext for an undisclosed sum, GigaOm reports.

Amazon doesn’t have its own proprietary mapping app, and it looks like it is taking a page out of Apple’s playbook by buying up a 3D mapping startup.

The maps aren’t quite as sophisticated as you’ll see on Apple’s end, but it’s still a very slick mapping application that does a lot more than your standard 2D-mapping app.

It makes enough sense to bring a map application to the Kindle Fire, its tablet — but mapping applications get more mileage out of phones, which Amazon is also reportedly working on.

Bang! Here we go.

...until you start zooming in. Then the buildings start to pop up and you get a 3D image.

As you get closer to street view, the buildings become much more detailed.

You can swoop the map's camera around by twisting two fingers on the screen.

The buildings become translucent as you move the camera through them, so it's pretty easy to navigate.

You can bring up public transportation lines right from the main screen, which show up in bright colours.

Here's the 4-5-6 line on Park Avenue in New York. It's green, just like the standard subway maps.

If you tap them, you get more info from Yelp, Foursquare and other rating applications.

If you type in a location or point of interest, it'll zoom over to it.

That's the one we're looking for. If you tap on the highlight bubble...'ll again pull up ratings, tips and reviews.

It has turn-by-turn directions, but we weren't able to get them to work.

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