Amazon purchased 3D mapping startup UpNext for an undisclosed sum, GigaOm reports.
Amazon doesn’t have its own proprietary mapping app, and it looks like it is taking a page out of Apple’s playbook by buying up a 3D mapping startup.
The maps aren’t quite as sophisticated as you’ll see on Apple’s end, but it’s still a very slick mapping application that does a lot more than your standard 2D-mapping app.
It makes enough sense to bring a map application to the Kindle Fire, its tablet — but mapping applications get more mileage out of phones, which Amazon is also reportedly working on.
The buildings become translucent as you move the camera through them, so it's pretty easy to navigate.
You can bring up public transportation lines right from the main screen, which show up in bright colours.
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