- Amazon has plans to open even more Whole Foods stores to make its two-hour delivery service more accessible to customers, The Wall Street Journal reported on Sunday.
- A source familiar with the matter told The Journal that Whole Foods may be expanding into parts of the Rocky Mountain region where it does not currently have stores.
- The Whole Foods expansion is in large part to help Amazon expand its Prime Now service and grocery delivery.
- Amazon’s plans to further expand Whole Foods shows the retailer has no plans of slowing down with its brick-and-mortar expansion.
The expansion will bring Whole Foods to suburban and rural areas that it’s been adding customers in since it was acquired by Amazon in 2017. One person familiar with the plans told The Wall Street Journal that Whole Foods employees have visited potential spaces in Idaho, Utah, and Wyoming.
Amazon offers Prime Now and online grocery pickup from Whole Foods in nearly 30 cities. Amazon is looking to expand these services to all of its 475 Whole Foods stores, according to The Journal.
Amazon’s planned expansion of Whole Foods shows the e-commerce giant has no plans to slow down its push into physical retail.
The company is increasingly moving into the physical world, opening spaces in malls, shopping districts, and even local strip malls. Its latest move is the Amazon 4-star store, which now has locations in New York City; Berkeley, California; and Lone Tree, Colorado.
One reason that may be, an anonymous source told CNBC last year, is that the company is seeing online sales go up in areas that have physical Amazon stores. Brick-and-mortar stores increase customer awareness of the brand, and it’s extra fuel for the Amazon engine.
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