Amazon has opened a pop-up store in London's Soho Square

AmazonAmazon pop-up store.

Amazon has opened a pop-up store in London’s Soho Square to raise awareness of its upcoming “Black Friday” sale event.

Visitors will be able to try electronics, toys, jewellery, and beauty products that will go on sale on Black Friday, which is the biggest shopping day of the calendar year.

Doug Gurr, country manager of, said in a statement: “We are showcasing some of our biggest and best Black Friday deals – which will be shoppable through our app – as well as offering some fantastic sampling experiences and interactive workshops with some of our Marketplace and Handmade sellers.

“We really hope visitors to the pop-up will have a great time and make a good start on their Christmas shopping, if not finish it, while they’re here!”

The 3,000 sq ft Amazon pop-up store is designed to look and feel like a home. It contains a kitchen, living room, bedroom, gaming zone, kids room, and a creative area. Customers can take part in workshops and win prizes at the store, where there will also be a number of special guests, according to Amazon.

Amazon is yet to open its own permanent physical space in the UK but the online shopping giant has started opening some grocery stores and book stores in the US.

The London pop-up store is open to the public from November 21 to November 24. Black Friday takes place on November 24.

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