- Amazon has filed a trademark application for a video streaming service called AmazonTube.
- The company filed the trademark the same day Google announced its intention to block YouTube from Amazon products.
- The AmazonTube trademark filing is the latest in an ongoing feud between the two companies, which are battling for stakes in the entertainment and hardware markets.
Amazon has been jousting with Google over access to YouTube. Now it may be planning on offering its own alternative to the popular video site.
The e-commerce giant filed on December 5 for a trademark for a YouTube-like service called AmazonTube. The filing came on the same day Google announced its intentions to block YouTube from Amazon’s Echo Show and Fire TV devices.
The trademark application, which was uncovered by TV Answer Man, describes a software streaming application that sounds almost identical to YouTube. According to the trademark application, AmazonTube will be an Amazon-owned service that will stream visual and audiovisual content and can be played across a variety of different devices.
Amazon’s potential bid to develop its own video streaming service is yet another development in its ongoing feud with Google. Among other areas, the two companies are battling over providing access to their respective entertainment services on their hardware products.
“Google is setting a disappointing precedent by selectively blocking customer access to an open website,” an Amazon spokesperson told Business Insider earlier this month when Google unveiled its plan to block Amazon devices from accessing YouTube. “We hope to resolve this with Google as soon as possible.”
It’s unclear whether or not the two companies have made progress in repairing their relationship, or Amazon’s intentions with AmazonTube.
Neither Google nor Amazon returned requests for comment on this story.