Amazon is breaking into physical retail in a new way.
The online retail giant revealed a new kind of physical store concept in a video published on Monday.
The store, called Amazon Go, doesn’t work like a typical supermarket — instead, shoppers use an app, also called Amazon Go, to scan the products they plan to buy, then they can walk out of the building without waiting in a a checkout line.
The idea is that Amazon’s machine learning technology can automatically identify when a product is added to your cart, so you don’t have to do it yourself. When you leave the store, Amazon automatically charges your Amazon account.
The stores will sell ready-made food, staples like bread and milk, and other grocery products. Amazon says their stores are about 167 square metres, so they are relatively small compared to big supermarkets.
The concept could be a preview of what Australian customers could expect upon Amazon’s arrival next year. Fresh food and physical stores have been mentioned in previous speculation about the internet giant’s plans for its new Australian arm. Business Insider has contacted Amazon for comment.
The first Amazon Go store is located in Seattle, Washington, and it will open to the public in early 2017.
Here’s what it’s like to shop in one:
Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.