- Whole Foods employees have been given blue, Amazon Prime-branded accessories to wear.
- They come with an apparent new slogan for the Prime discounts: “Savings to smile about.”
- The new clothing is rolling out as Amazon adds its Prime discounts to Whole Foods stores across the country.
Whole Foods shoppers who are also AmazonPrime members should get used to seeing blue as they try and save some green.
As the discounts for Prime members roll out at Whole Foods stores across the country, customers can expect to see some other changes, too. In addition to the blue Prime signage that calls attention to the available deals, like 10% off sale items and steeper discounts on a rotating selection of other goods, employees are also being given blue, Prime-branded aprons and hats, according to Yahoo Finance.
The blue is a bit different from the green that Whole Foods employees are usually clad in. It’s unclear if the new uniform will distributed to all employees or just the Prime ambassadors, who will be standing by to inform customers about Amazon Prime and the deals available through the paid membership.
The new uniforms are just the latest change as Amazon moves to bring Whole Foods further into its ecosystem.
An Amazon spokesperson did not immediately return Business Insider’s request for comment on whether the uniforms are permanent or promotional in nature.
The Prime deals rolled out earlier in May at Whole Foods stores in Florida. They were expanded Wednesday to 12 additional states: Arkansas, Colorado, Idaho, Kansas, Missouri, Louisiana, New Mexico, Nevada, California, Oklahoma, Texas, and Utah. The deals are also now available at all of Whole Foods’ 365 stores.
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