New data shows Amazon is eating into Google's territory -- and it's only going to get worse

Google makes most of its money through its search-advertising business. So the more people search on Google, the better for the company.

But it looks like Google is losing a sizable chunk of its business to Amazon in one particular area: e-commerce search.

According to a survey by the financial services firm Raymond James, more than half of people start their search for online shopping on Amazon now, while only 26% use search engines like Google as the starting point.

Perhaps what’s more concerning is that the search engine’s share has been cut in half compared to 2014, while Amazon’s share has significantly increased over the past two years.

And it doesn’t look like the trend will change any time soon. The prime 18 to 29 year age group prefers Amazon by a wide margin when it comes to online product searches, according to the survey.

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