Amazon Australia makes its move into groceries, with thousands of products from 400 brands

  • Amazon Australia launches Pantry Food and Drinks, a new range of groceries.
  • This adds thousands of pantry items from 400 local and international grocery brands.
  • The move increases pressure on local supermarkets including Coles and Woolworths.

Amazon Australia is dialing up the pressure on Australian supermarkets with the launch of a new category, Pantry Food and Drinks, with thousands of pantry items from more than 400 local and international grocery brands.

The expansion, Amazon’s 27th category in Australia, comes less than 12 months after the launch of its Australian website, challenging local retailers, especially those in consumer electronics, sports goods and some clothing.

Amazon has also been building its infrastructure, setting distribution centres in Melbourne and Sydney.

This latest move puts more pressure on key supermarket players Coles and Woolworths for groceries but the big play will be when Amazon gets into fresh food, the mainstay of supermarkets.

“Since the launch of in December of last year, we have been focused on growing selection and services for Australian customers,” says Rocco Braeuniger, Country Manager of Amazon Australia.

“Today we are delighted to add to the over 80 million products already available on the store with the launch of Pantry Food and Drinks, bringing greater convenience to customers, underscored by everyday brilliant value and fast delivery.”

Amazon also launched Amazon Prime in Australia in June with free delivery, for a $59 annual membership fee, access to Prime Original streaming content and other popular movies and TV shows with Prime Video, and access to e-books with Prime Reading.

Among the new range, available to be home delivered, are local brands such as Arnott’s, Milo, Uncle Tobys, Masterfoods, T2, Carman’s and Sanitarium, as well as international favourites such as Oreo, Powerade and M&Ms.

The products include health food brands such as Pacific Organics, Blue Dinosaur Paleo Bars, Genoa Foods, Ovvio tea, and Madura tea, and local brands Honest to Goodness and Zen Green Tea.

Pantry Food and Drinks follows the launch of Amazon Pet Supplies, Travel Store, Automotive and jewelry categories last month.

Among the goods are those by third party sellers such as The Protein Bread Co.

“Our goal is to support Aussies with better food choices and working with Amazon will open the door for even more people to try our healthier versions of traditionally high carb foods such as pancakes, pizza and cookies, which will support them in achieving their goals,” says Luke Hopkins, Co-founder and Director of The Protein Bread Co.