Amazon Drops Kindle 2's Price, Still Expensive

kindle 2 up close

Amazon (AMZN) dropped its Kindle 2 e-book reader’s price to $299.

That’s a 17% price reduction — not insignificant. It could certainly help boost sales a little.

But the Kindle is still $300 — still a lot of money for a device that only does one thing well.

Amazon will need to make bigger cuts before massive, mainstream audiences jump on.

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