Mosey on over to Amazon.com today and you’ll likely find that things look a bit different.
This morning, Amazon increased the roll-out of the new homepage design that it’s been testing for several months. As long as you’re using a fairly updated browser, prepare to see a bolder look.
The new design darkens the navigation bar and adds a “Fire & Kindle” drop-down menu to steer potential customers to its hardware. Amazon has been testing out and tweaking the new style since July, according to Geekwire.
Check it out:
For reference, here’s Amazon’s homepage without the new nav bar or drop-down:
While this new look might not seem dramatically different, every adjustment matters when you’re trying to convince millions of people per day to buy things from you.
(h/t The Verge)
Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.