Jeff Bezos called for Amazon's competitors to raise their minimum wage. Here's how retail rivals like Walmart, Target, and Costco stack up on worker pay.

GettyAmazon CEO Jeff Bezos called out retail rivals like Walmart.

Amazon CEO Jeff Bezos is challenging his retail rivals to boost their minimum wage.

“Today I challenge our top retail competitors (you know who you are!) to match our employee benefits and our $US15 minimum wage,” Bezos wrote in Amazon’s annual letter to shareholders on Thursday.

“Do it! Better yet, go to $US16 and throw the gauntlet back at us,” he continued. “It’s a kind of competition that will benefit everyone.”

Amazon raised its minimum wage to $US15 per hour in October. And, while the federal minimum wage remains $US7.25 per hour, many other retailers are similarly raising pay.

Read more:
Amazon is raising its minimum wage to $US15 following pressure from Bernie Sanders

Here’s how some of the biggest names in retail stack up as companies compete to win over workers.


Tim Boyle / Getty Images

Minimum wage: $US15 per hour

Costco has already matched Amazon’s minimum wage. In March, the company raised its minimum wages from $US14 and $US14.50 up to $US15 and $US15.50.

It had been less than a year since Costco last raised its minimum wage, from $US13 to $US14. This change impacted around 130,000 employees.


Pablo Blazquez Dominguez/Getty Images

Minimum wage: $US15 per hour

“We strongly believe that this will benefit our business as we invest in our employees,” Bezos wrote in his annual letter to shareholders on Thursday.

“But that is not what drove the decision,” he continued. “We had always offered competitive wages. But we decided it was time to lead – to offer wages that went beyond competitive. We did it because it seemed like the right thing to do.”


Justin Sullivan/Getty

Minimum wage: $US13 (starting in June)

Earlier in April, Target announced it is raising its minimum starting pay to $US13 an hour, up from $US12 an hour. The new minimum wage will take effect in June.

CEO Brian Cornell announced in March that the company was “committed” to raising its starting wage to $US15 an hour by 2020.


Andreas Rentz / Staff / Getty Images

Minimum wage: $US11.87

IKEA raised its minimum wage across the US to $US11.87 an hour in 2015.


Julio Cortez/AP Photos

Minimum wage: $US11 per hour

In January 2018, Walmart announced plans to raise entry-level pay to $US11 an hour.

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