APAmazon has unveiled “Amazon Coins,” a gift certificate system that can be used to buy apps, games, and in-app items on the Kindle Fire.
In a pretty cool promotional move, the company has given 500 coins (for a value of $5) to each and every US owner of a Kindle Fire tablet.
If you want to pick up some coins for yourself and your friends, Amazon offers a 10% discount when you buy them in bulk, though it doesn’t go into the specifics of how many constitute a “bulk” purchase.
Amazon says it will continue to build and expand the coin system, and will continue to offer new ways for people to earn them and spend them.
Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.