Here’s How Amazon’s Cloud Reader App For iPad Is Beating Apple At Its Own Game

kindle cloud reader

[credit provider=”Screenshot”]

It feels like today is a good day to be a web app developer.In addition to Vudu’s HTML 5-powered video service, Amazon released it’s own web app that lets you access all your Kindle books.

Click here for a full screenshot tour of Cloud Reader >

Both apps circumvent Apple’s in-app purchase rules, and ensure all revenue goes directly to the content providers. Apple doesn’t get its 30% cut.

And both apps are actually pretty good. With Kindle’s Cloud Reader, you can sync your entire library just as you can on your Kindle reader or any its other smartphone and tablet apps. You can even “pin” books for reading offline.

Cloud Reader will work on any device with a browser compatible with HTML 5. That’s pretty much every tablet and smartphone out there.

We took Cloud Reader for a spin this morning using our iPad, and came away very impressed. Keep reading to see how it works.

[slideshow]
[slide
permalink=”open-safari-and-go-to-amazoncomcloudreader-heres-the-welcome-page-tap-the-sign-in-to-get-started-button-1″
title=”Open Safari and go to amazon.com/cloudreader. Here’s the welcome page. Tap the “Sign in to get started” button”
content=””
image=”http://static.businessinsider.com/image/4e4289cceab8ea4b1d000023″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”enter-your-amazon-login-information-if-you-dont-have-an-account-you-can-create-one-2″
title=”Enter your Amazon login information. If you don’t have an account, you can create one.”
content=””
image=”http://static.businessinsider.com/image/4e4289f969bedd7a65000007″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”cloud-reader-opens-in-safari-this-popup-welcome-message-tells-you-that-you-need-to-allow-cloud-reader-extra-storage-space-so-it-can-save-books-to-your-ipad-for-offline-reading-tap-the-yellow-button-to-continue-3″
title=”Cloud reader opens in Safari. This popup welcome message tells you that you need to allow Cloud Reader extra storage space so it can save books to your iPad for offline reading. Tap the yellow button to continue.”
content=””
image=”http://static.businessinsider.com/image/4e4289f969bedd3a4d00000f”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”heres-the-message-we-just-told-you-about-tap-increase-so-you-can-store-your-e-books-for-offline-reading-4″
title=”Here’s the message we just told you about. Tap “Increase” so you can store your e-books for offline reading”
content=””
image=”http://static.businessinsider.com/image/4e4289f769bedd7a65000004″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”the-screen-populates-with-all-your-purchased-kindle-books-before-you-start-reading-be-sure-to-save-cloud-reader-to-your-ipads-home-screen-tap-the-bookmark-icon-then-tap-add-to-home-screen-5″
title=”The screen populates with all your purchased Kindle books. Before you start reading, be sure to save Cloud Reader to your iPad’s home screen. Tap the Bookmark icon then tap “Add to home screen””
content=””
image=”http://static.businessinsider.com/image/4e4289baeab8ea462900000d”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”tap-add-to-add-the-cloud-reader-web-app-to-your-home-screen-6″
title=”Tap “Add” to add the Cloud Reader web app to your home screen”
content=””
image=”http://static.businessinsider.com/image/4e4289b7eab8ea4c29000005″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”there-it-is-now-all-you-have-to-do-is-tap-the-cloud-reader-icon-to-access-your-kindle-books-say-goodbye-to-your-old-kindle-app-tap-the-icon-to-go-back-to-the-app-7″
title=”There it is! Now all you have to do is tap the Cloud Reader icon to access your Kindle books. Say goodbye to your old Kindle app. Tap the icon to go back to the app.”
content=””
image=”http://static.businessinsider.com/image/4e4289b4ecad04b14f000005″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”just-tap-the-book-you-want-to-read-if-you-want-to-download-one-to-your-device-for-offline-reading-tap-and-hold-the-book-for-a-second-8″
title=”Just tap the book you want to read. If you want to download one to your device for offline reading, tap and hold the book for a second”
content=””
image=”http://static.businessinsider.com/image/4e4289f769bedd7a65000001″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”when-you-tap-and-hold-youll-see-this-tiny-popup-window-tap-download-and-pin-book-to-download-it-9″
title=”When you tap and hold you’ll see this tiny popup window. Tap “Download & Pin Book” to download it”
content=””
image=”http://static.businessinsider.com/image/4e4289c7eab8ea4c3a000005″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”your-book-begins-downloading-10″
title=”Your book begins downloading…”
content=””
image=”http://static.businessinsider.com/image/4e4289c6ecad04435400000c”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”see-that-pin-icon-it-means-that-title-is-downloaded-to-your-device-for-offline-reading-we-switched-to-the-list-view-for-this-screenshot-tap-the-book-to-open-it-11″
title=”See that pin icon? It means that title is downloaded to your device for offline reading. (We switched to the list view for this screenshot) Tap the book to open it”
content=””
image=”http://static.businessinsider.com/image/4e4289e069bedda75e000007″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”heres-what-it-looks-like-when-reading-a-book-were-not-crazy-that-safaris-toolbar-stays-there-swiping-or-tapping-on-the-side-of-the-screen-turns-the-page-12″
title=”Here’s what it looks like when reading a book. We’re not crazy that Safari’s toolbar stays there. Swiping or tapping on the side of the screen turns the page”
content=””
image=”http://static.businessinsider.com/image/4e4289c3eab8ea582c00000c”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”tap-kindle-store-in-the-top-right-of-your-screen-to-buy-more-books-heres-what-the-new-cloud-reader-store-looks-like-13″
title=”Tap “Kindle Store” in the top right of your screen to buy more books. Here’s what the new Cloud Reader store looks like”
content=””
image=”http://static.businessinsider.com/image/4e4289c2ecad04ed5a000000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”when-you-find-a-title-you-want-tap-buy-14″
title=”When you find a title you want, tap “Buy””
content=””
image=”http://static.businessinsider.com/image/4e4289c16bb3f7d03b000009″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”once-the-purchase-goes-through-tap-the-green-button-to-start-reading-your-new-book-15″
title=”Once the purchase goes through, tap the green button to start reading your new book”
content=””
image=”http://static.businessinsider.com/image/4e4289beeab8ea592c00000c”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”the-new-book-loads-in-seconds-16″
title=”The new book loads in seconds”
content=””
image=”http://static.businessinsider.com/image/4e4289eb69bedd1f55000004″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”want-to-see-another-great-web-based-app-17″
title=”Want to see another great web-based app?”
content=”Click here to see how Apple’s new iCloud.com will work >
image=”http://static.businessinsider.com/image/4e381141ecad04ff7d00000a”
caption=””
credit=””
credit_href=””
]
[/slideshow]